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Hugo Boss Parfums Celebrated the Superbowl

The company sponsored the Maxim party.

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By: Marie Redding

Senior Editor, Rodman Media

HUGO BOSS Parfums celebrated Super Bowl XLIX weekend in Arizona as a sponsor and official partner of The Maxim Party.

The celeb-filled event attracted Chris Evans, Chris Pratt, Anna Faris, Paul McCartney, Bryan Greenberg, Zachary Levi, Kellan Lutz, Chase Crawford, French Montana, Alyssa Milano, Ian Ziering, as well as HUGO BOSS Parfums ambassador Victor Cruz. Grammy Award Winner Ludacris treated guests to a surprise live concert.

HUGO BOSS Parfums and the NFL previously announced its “Success Beyond the Game” campaign, bringing together men who have achieved success beyond their discipline with the brand’s classic scents for men: BOSS BOTTLED., BOSS BOTTLED. NIGHT. and HUGO MAN.  When the camnpaign debuted last October, Gerard Butler was interviewed by Simon Doonan.

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